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Absolutely Unforgettable

About the Book

What makes a brand absolutely unforgettable? Considering there is virtually no limit to the amount of information the human brain can retain, why do we forget most of the brands we encounter?

In Absolutely Unforgettable, author Stephanie Nivinskus explores what the world’s most memorable brands do differently and guides entrepreneurs through the process of creating a brand that stands out in a noisy world.