About the Book
Stop trying to make Thanksgiving work for your Toowoomba audience.
If you've ever stared at an American marketing calendar wondering how to adapt "Super Bowl Sunday" for your Australian customers, this book is for you.
The Australian Marketing Calendar 2026 is a month-by-month guide packed with promotional ideas designed specifically for Australian businesses. From Australia Day BBQ campaigns to EOFY sales strategies, Melbourne Cup promotions to Boxing Day tactics – every date, every idea, every example is built for how Australians actually live, shop, and celebrate.
Inside you'll find:12 detailed monthly chapters covering every major marketing opportunityPractical campaign ideas for social media, email, and in-store promotionsIndustry-specific tips for retail, hospitality, service, and B2B businessesGuidance on culturally sensitive dates (ANZAC Day, Reconciliation Week, and more)What works, what to avoid, and when to stay quietWhether you're a solo operator, marketing manager, or small business owner, this calendar gives you a year's worth of promotional ammunition – no more scrambling for content ideas or missing opportunities because you didn't plan ahead.
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